The video was directed by Jeff Ray, the Austin, TX-based filmmaker who also directed McCreery’s previous two videos for his back-to-back No. 1 hits: “Five More Minutes” (Platinum-certified single nearing 100 million video views on YouTube) and “This is It” (Gold-certified single nearing 50 million videos views on YouTube). Both videos also topped the “CMT Hot Country Countdown.”
“In Between” was written by McCreery, Frank Rogers, Jessi Alexander, and Jonathan Singleton and produced by Rogers. It is the North Carolina native’s third single from his Seasons Change album on Triple Tigers Records, which debuted at No. 1 on the Billboard Country Albums Chart. Rolling Stone named Seasons Change as one of the “40 Best Country and Americana Albums of 2018” and Whiskey Riff named it as one of the “30 Top Albums of 2018.” Taste of Country said Seasons Change “showcased [McCreery’s] growth as a songwriter and storyteller and his understanding of how and when to share parts of his own story.”
The lyrics of the song define the North Carolina native at his core: “I can see your pretty eyes reading me like a map. Wondering who I am and where I’m at. I’m in between Friday night wild and quiet Sunday morning. Between done after one and keep on pourin’. Ain’t too high, ain’t too low, just holding down the middle, steady as I go. I ain’t all holy water and I ain’t all Jim Beam. I’m somewhere in between.”
“One of the things I’ve learned through traveling around the country is that people are a lot more alike than we are different,” said McCreery. “We’re all rarely 100% one thing or the other. We usually are somewhere in between. Using that as the theme, I think this video gives viewers a good idea of what the different aspects of my life are like.”
The “In Between” music video presents all sides of McCreery from high-energy performances on stage, to quiet moments at home with his wife Gabi and yellow Labrador puppy Moose, from late nights drinking with friends, to golfing with his buddies and more. The video also includes never-before-seen footage from the McCreerys’ honeymoon in Bora Bora last year.
“In Between” is currently 46 on Mediabase/Country Aircheck Country Singles chart and 51 on the Billboard Country Airplay charts. McCreery is performing across the country all summer and will tour with Old Dominion in the fall. Check out his tour dates at ScottyMcCreery.com.