Big Loud Records exciting new talent Morgan Wallen is primed to turn Country radio upside down as his new single “Up Down,” featuring BMLG Records’ superstar duo Florida Georgia Line, is this week’s most added single with 80 first week stations on board.
Quickly after its October release, the fun-loving track rocketed into Spotify’s U.S. (#4) and Global (#6) Viral 50 charts, hit the iTunes Country A-List, launched into the Top 10 on Sirius XM The Highway, and entered the Top 40 on the Billboard Hot Country Songs chart. Meanwhile, the song’s “infectious” (Rare Country) beachside music video has racked up more than 5 million views. “Up Down” follows Wallen’s Top 30 debut single, “The Way I Talk,” and gives a taste of his first full-length album, expected in 2018.
Critics and fans alike are hooked on the laidback groove, written by Brad Clawson, Michael Hardy, and C.J. Solar. One Country predicted “You’re about to hear Morgan Wallen and Florida Georgia Line’s ‘Up Down’ on repeat,” and Taste of Country lauded the “big rowdy anthem.” Rolling Stone Country noted the “buoyant” cut “revolves around the title hook, repeated in an irresistible, syncopated fashion.” As Morning Hangover summed it up: “…’Up Down’ is going to be HUGE.”
The kinetic performer has been honing his skills on the road throughout the year, opening for FGL’s THE Smooth Tour 2017 and labelmate Chris Lane’s Take Me Back Home Tour. He’ll round out a fiery run as support on Granger Smith’s Don’t Tread Me Tour in Flint, MI on December 17.