Photo Courtesy of Warner Music Nashville
Michael Ray performed live yesterday (5/30) at the Grand Ole Opry House in celebration of his forthcoming album Amos due out tomorrow, June 1. Named after his grandfather, who passed away just before Ray made his Grand Ole Opry debut, Amos features his Top 15 and climbing single, “Get To You.” Select fans filled the legendary house and the performance was live streamed across an unprecedented twelve social channels.
Ray also surprised fans by launching his custom designed “Wrigley Cares Limited-Edition Puma Classic Suede” shoe. All of the proceeds from the sale of these shoes benefit Ray’s charitable initiative, Wrigley Cares: Helping Animals in Need.
“Zappos for Good has been such an incredible organization to work with on this project,” says Ray who launched Wrigley Cares in 2017. “Not only have they given us the opportunity and the platform to promote a cause I’m so passionate about, but to be able to design a custom sneaker to benefit Wrigley Cares was amazing. They really do look at giving from a unique standpoint that provides value to the fans and the causes they’re passionate about.”
Wrigley Cares was inspired by Ray’s rescue dog, Wrigley, whom he adopted at last summer’s Country Lake Shake Festival in Chicago. Ray experienced an outpouring of love from fans who began showing up to concerts with dog toys, food, and treats for his new puppy. This led to the idea of donating those toys to the local animal shelter in whatever city Ray’s Get To You Tour was stopping in. With the help of Zappos for Good, the charitable arm of Zappos, they were able to identify local shelters in need and setting up donation station at each tour stop.
Fans will have the opportunity to continue donating to Wrigley Cares: Helping Animals in Need on select tour dates this fall. For more information, visit michaelraymusic.com.