Maren Morris joins EDM artist Zedd and Grey for a commercial during the 60th Annual GRAMMY awards with their new single “The Middle.” The spot was directed by Dave Meyers and is celebrating the show’s history of unexpected performances that crosses musical genres combining electronic and country.
Target has been behind several memorable GRAMMYs commercial moments over the years, delivering #MoreMusic with collaborations like a remake of a classic anthem (Lil Yachty/Carly Rae Jensen), a live music video (Gwen Stefani), and a surprise commercial break performance (Imagine Dragons).
“Music is—and always has been—an important part of Target’s DNA. It serves as a powerful way to connect with our guests, and over the years we’ve found ways to bring them more music and access to their favorite artists. This year, we wanted to mark the GRAMMYs’ 60th anniversary by celebrating something really special: a one-of-a-kind mashup that brings together two different genres through a song that many musical fans are already playing on repeat,” said Rick Gomez, executive vice president and chief marketing officer, Target.
Fans will also be able to enjoy “The Middle” when it becomes part of Target’s Spring Style campaign, beginning Feb. 4. More information about Target’s collaboration with Zedd, Maren Morris and Grey can be found here on ABullseyeView.com.