On the heels of their current single “Die From A Broken Heart” mounting over 50 MILLION streams, PLATINUM-selling duo Maddie & Tae are sharing the heart-bending official music video today at 3pm CT with a live chat and viewing on YouTube. In line with the “raw, vulnerable” (The Huffington Post) track, the video’s powerful treatment was predominately written by the award-winning duo, taking fans on a crushing journey through the demise of a young couple’s relationship with Maddie and Tae’s Taylor Dye stepping into the acting chair, while Maddie Marlow sets the scene narrating with striking vocals. Watch the Carlos Ruiz-directed videoHERE.
“We knew that with a song like ‘Die From a Broken Heart,’ the music video needed to come from that same vulnerability and that’s exactly what we did,” Taylor Dye shared. “We went back and forth with our director Carlos Ruiz for weeks just trying to make sure we had all the tools to make this story come to life. This music video was healing for me and I hope it plays a part in someone else’s healing as well.”
“Carlos was the best director to collaborate with on this video,” added Maddie Marlow. “He really listened to our vision and what we wanted this video to look and feel like. Carlos came up with the bones of the treatment and we filled in the details with what inspired ‘Die From a Broken Heart.’ My goal was to tell the story as honestly as possible and make people feel for either the one with her heart broken or for the best friend having to watch her go through it. Tae was so vulnerable and did an amazing job acting out her story. I’m so proud of her for going there fully, so that others can connect. Of all the videos we’ve created, ‘Die From a Broken Heart’ is the one I’m most proud of making.”
Maddie & Tae are next slated to appear at The 13th Annual ACM Honors on Wednesday, August 21, 2019 at Nashville’s historic Ryman Auditorium in Nashville, TN. Next month, the duo will resume as direct support on Carrie Underwood’s The Cry Pretty Tour 360 with stops at marquee venues like Los Angeles’ STAPLES Center (9.12), Nashville’s Bridgestone Arena (9.27) and New York City’s Madison Square Garden (10.2) and more.