Platinum-selling country duo Maddie & Tae announced this week a partnership with ONE Jeanswear Group to launch new junior denim brand, Black Daisy. The award-winning pair serve as brand ambassadors for Black Daisy and they will kick off its debut with a back-to-school event including a performance and meet-and-greet at Macy’s Herald Square in New York City this Saturday, Aug. 19.
In addition to being the face of Black Daisy and appearing in the brand’s marketing materials, Maddie & Tae will also design a capsule for the line expected fourth quarter this year with plans for an entire collection in stores next year.
Following this weekend’s event, Maddie & Tae head out to tour dates in the U.K. and Ireland. The young stars are also writing and working on their sophomore album, the follow up to their 11-track, critically-acclaimed debut, Start Here, featuring the Platinum-selling No. 1 hit, “Girl In A Country Song.”
For more information, tour dates and news, visit maddieandtae.com.