Four-time Entertainer of the Year Luke Bryan will be featured this weekend in the debut episode of Artist Pass, the new docu-series show through the partnership of Billboard and Snap Inc. The all-new, original music content and programming will premiere on Snapchat’s Discover platform this Sunday, August 6.
Luke’s premiere episode will reveal a behind the scenes look at what life is like backstage before his headlining performance at the Faster Horses festival, one of country music’s most popular events.Artist Pass will be the newest show added to Snap’s longer-form video programming and will be the first to deliver originally-created content featuring music artists. The episodes will last 4-5 minutes each and future episodes will air bi-weekly starting on August 6.
Billboard’s programming for Snap Inc. will deliver timely, relevant and compelling content that provides unparalleled access to some of today’s biggest music artists in a first-of-its-kind series through Snapchat’s TV-like format on Discover. Other artists lined up for future episodes include Grammy Award nominated Pop music superstar, Demi Lovato, and Hip Hop innovators, Rae Sremmurd. Honda is the exclusive sponsor for Artist Pass.