In 1986, Coca-Cola used the marketing slogan “Red, White and You,” to promote their signature red and white Coca-Cola classic cans; and now, in 2016, they’re going all out red, white and blue.
America’s patriot and country music megastar Lee Greenwood has partnered with the drink giant to lead its multi-platform “Share a Coke and a Song” campaign into Memorial Day with his iconic lyric, “I’m Proud To Be An American,” gracing the packaging of limited edition cans and bottles nationwide.
“Coca-Cola is an all-American brand, so aligning ‘God Bless The U.S.A.,’ with them this Memorial Day and beyond is one of the many defining moments in my career where I realize the profound impact this song has had. I’m truly proud to be an American,” said Greenwood.
Find the exclusive, star-spangled bottles and cans in gas stations, grocers, convenience stores and vending machines across the country from ‘Detroit down to Houston and New York to LA.’ Fans who post a picture on Facebook, Twitter or Instagram using the hashtag #ShareACokeAndLeeGreenwood tagging @TheLeeGreenwood will be entered for a chance to win tickets to an upcoming Lee Greenwood concert and get an exclusive backstage meet-and-greet.
On Sunday, May 29, Greenwood will also perform a special military tribute honoring over 600 U.S. Army soldiers, Medal of Honor recipients and veterans at the NASCAR Sprint Cup Series Coca-Cola 600, as part of its “Salute The Troops” pre-race show. Sunday’s 57th running of the race is hailed as one of the biggest military appreciation pre-race spectaculars in the track’s history.
Greenwood said, “The Salute The Troops portion of the Coca-Cola 600’s pre-race show gives us all the opportunity to give credit where credit is due to our brave and steadfast members of the U.S. Armed Forces who have sacrificed their lives to protect our American freedoms. It’s an honor for me to be on the line-up. I look forward to singing ‘God Bless The USA’ to that crowd in particular.”