unnamed-2Lee Brice and his band posed for a photo following their performance of “Boy,” on NBC’s TODAY this morning. The new track is the first single from Lee’s forthcoming, self-titled album (Nov. 3/Curb Records) and has already been downloaded and streamed more than 7.5 million times since it was made available just a few weeks ago.

Hoda Kotb, commented on Lee’s vocals: “What a powerful song and you sound amazing! Everyone — go download this now!” She also congratulated Lee on the birth of his new daughter, Trulee Nanette, who was born on June 2.

To watch this morning’s moving performance, please visit (and share) here.