Jason Aldean creates an unconventional three-part music video for his “swoon-worthy new single” (Billboard) “You Make It Easy,” off his forthcoming eighth studio album REARVIEW TOWN, out April 13th. Directed by longtime collaborator Shaun Silva and filmed outside of Nashville, the suspenseful storyline unravels over the track’s “raw and bluesy lyrics,” (USA Today). With each cliff-hanging ending, the music videos follow a couple’s deep-rooted love in the face of unpredictable circumstances. Fans can watch the series now on YouTube.
“The first time I heard this song, I was riding around in my truck,” said Aldean. “I immediately needed to cut it and always felt like it could be the first single. I told Shaun that I wanted the videos to capture the love story that this song tells, and I think one of the things he’s really good at is taking our ideas and running with them in a cool way.”
Before its unique release, Aldean hosted a few dozen fans at The YouTube Space New York for an intimate screening of the “You Make It Easy” three-part music video. Additionally, fans enjoyed a stripped down performance of the track before a Q&A with Aldean and Silva on the making of the series. Fans across the country can now tune-in to stream the event below:
His wide-open approach has made him a perennial live-show favorite for the format as Aldean has headlined the biggest stadiums in the United States and this year, he will launch his HIGH NOON NEON TOUR tour on May 10. For more information and for a full list of upcoming tour dates, www.jasonaldean.com.