Entertainment and lifestyle retailer HSN has set its sights on Music City: Nashville and is unveiling a fashion collection in collaboration with one of Nashville’s renowned residents, Hillary Scott, one-third of the multi-Platinum selling and GRAMMY winning trio Lady Antebellum. The debut of her new fashion collection, LaBellum, is designed and created to express her spirit as it reflects her femininity and tastes while appealing to women of all ages.
LaBellum will launch exclusively on HSN in April as part of the retailer’s month-long Music City Nashville event, a celebration of Nashville and the artists and designers that define the city’s unique culture and vibrant spirit. From fashion, to accessories and jewelry and culinary delights, the curated assortment of products and programming throughout the month will bring to life the essence of one of today’s most creative and trend-setting cities.
Having touched fans across the globe with her music, Scott’s bohemian chic collection was inspired by women of every walk of life and is intended to make all women feel confident with their everyday wardrobe. The 22 piece collection is composed of fringe wraps, peasant tops, acid washed denim, studded moto jackets, faux suede vests, lace tops, and accessories, including a belt and crossbody. The assortment ranges from $49.90 for a hi low Knit Tank with Lace Detail to $169.90 for a Beaded Canvas Jacket. Meant to enhance existing wardrobe without breaking the bank, the collection blends the tactile qualities of fabrics with sophisticated color and silhouettes to be universally flattering for any woman. With a modern look and feel, details behind the shape make any outfit work from morning until night. The collection reflects the way a modern woman lives, without sacrificing style.
“Fashion is such a fun expression of yourself, so I’m really excited,” said Scott. “HSN has completely embraced my ideas and has helped bring to life a line that hopefully every woman will love. I’ve already started wearing some of my favorite pieces and can’t wait to share the entire collection!”
“We’re excited to share with our customers, the spirit of Music City Nashville and all that lies within,” stated Bill Brand, President of HSN. “Hillary’s collection, LaBellum, truly brings to life the essence of her Nashville roots, along with her effortless and flattering style.”
Hillary will appear on HSN on April 20th and 21st and her collection will be available on HSN.com starting April 1st. For more information, visit www.HSN.com (keywords: Hillary Scott) or join the conversation @HSN on Facebook, Twitter and Pinterest. Hillary will return to HSN in July with her second collection.