Cold River Records’ Drew Baldridge recently presented a check for $4,000 to the T.J. Martell Foundation, the music industry’s largest foundation that funds innovative medical research focused on finding cures for leukemia, cancer and AIDS. The monies raised were from the country newcomer’s “Rebound from Cancer” campaign in which he teamed up with Premiere Networks and Super 8 for a month-long fundraiser selling limited edition T-shirts at his shows.
“As an artists, I strive to do my best to always have a part in helping others,” says Baldridge. “The T.J. Martell Foundation has a commitment to finding a cure for cancer and I support their mission. This last month, as we raised money to fight against cancer, I heard so many uplifting stories of survival from fans across the country. These moments with my fans and the money that we raised were a blessing. There is no greater gift than giving.”
“Drew is an incredibly talented rising star and we are both honored and grateful that he has chosen to use his platform to support our mission of funding innovative cancer research at top hospitals across the country. His fundraising efforts are helping to save lives,” says Tinti Moffat, Executive Director for The T/J. Martell Foundation; Southern Region.
The “Rebound from Cancer” campaign is an extension of the Artist Merchandise Program, which was created by Premiere Networks and Super 8 as a way for the next generation of Country music stars to kick off their tour merchandise business with financial support from a sponsor.
The T.J. Martell Foundation is the music industry’s largest foundation that funds innovative medical research focused on finding cures for leukemia, cancer and AIDS. The Foundation sources and supports early-stage research projects aimed at developing more effective clinical treatments for patients which otherwise might not be funded. www.tjmartell.org.