Global superstar Dolly Parton’s appeal has always been universal, and Parton’s latest project, her first-ever children’s album I Believe In You unites multiple generations. Whether you are a child, a parent or a grandparent, I Believe In You weaves 14 tracks teaching life lessons in an approachable manner only Parton could pull off.
Now, families will have another way to engage with the music on I Believe In You: with a series of animated music lyric videos that visually tell a story and encourage children to read and sing-along via bouncing-ball lyrics. The videos are launching today on VEVO (view here) and will receive feature placement on YouTube Kids beginning November 21.
The videos, appropriately launching during National Young Readers Week, are directed and produced by Gil Gilchrist, with production support provided by Daniel Lee Martin, Greg Cravens and Tom Brenner. Proceeds from the consumption of the videos will benefit Dolly Parton’s Imagination Library, which provides books to children from birth to five years of age.
This series of first-of-their-kind ‘musical storybooks’ feature ‘Little Dolly’ and other characters exploring landmarks in Parton’s beloved home state of Tennessee. With production offset provided by the Tennessee Department of Tourism Development, the Volunteer State’s biggest ambassador is once again shining a light on her native Tennessee.