Showcasing a mix of vibrant voices and mic drop moments during the creation of the next chart-topping song, CTV announced today from Canadian Music Week the new, six-part music television series, THE LAUNCH, premiering in 2018. The new international television format is the first TV project culminating from the previously announced partnership between Bell Media and world-renowned record executive Scott Borchetta (AMERICAN IDOL), founder, president, and CEO of the Big Machine Label Group, whose roster features international superstars like Taylor Swift, Reba McEntire, Florida Georgia Line, Rascal Flatts, and Thomas Rhett, among others. Reinventing the music competition genre, THE LAUNCH delivers an authentic behind-the-scenes look at the creation of a series of hit songs. Casting for the series is now open (see below), with production set to begin in Toronto this summer.
CTV also announced it has brought on board Eureka Productions’ acclaimed showrunner Paul Franklin, the creative mastermind behind the MASTERCHEF format, along with Canadian format pros Insight Productions (THE AMAZING RACE CANADA, BATTLE OF THE BLADES), one of Canada’s preeminent production companies. With an award-winning background in music television production, Insight CEO John Brunton and Insight’s Lindsay Cox (THE TRAGICALLY HIP: A NATIONAL CELEBRATION) are executive producers, along with Franklin and Borchetta.
Created for markets around the world, THE LAUNCH features a new and unique format: a group of unsigned musicians are mentored in the creation of a new original song by a panel of internationally renowned hit makers – including Borchetta.