Kohl’s and Levi’s® are partnering with multi-PLATINUM selling country music star Brett Young to highlight Levi’s® denim styles during the back-to-school season, spotlighting the singer’s favorite go-to jeans and Levi’s® fits in a multi-dimensional marketing campaign.
“I’m so excited to partner with Kohl’s and Levi’s®,” said Brett Young. “This collaboration is a no-brainer for me since I’ve worn Levi’s® for as long as I can remember and basically live in them whether I’m touring or at home.”
Customers will see Young in his favorite denim styles, including the Levi’s® 511™ Slim Fit Advanced Stretch Jeans and the Levi’s® 512™ Slim Fit Tapered Stretch Jeans, featured throughout Kohl’s back-to-school marketing, in addition to fun, behind-the-scenes-style videos about a few of his other favorite things. As the destination for back-to-school shopping, Kohl’s has new washes, fabrics and silhouettes in women’s, men’s, young men’s, juniors’, and kids to help everyone in the family find their favorite jeans at an incredible value at Kohl’s stores nationwide and on Kohls.com.