America’s largest western and work wear retailer, Boot Barn Holdings, Inc. is proudly introducing Idyllwind – a lifestyle brand created by Miranda Lambert. The brand focuses on comfort, fit and quality while being inspired by vintage and retro looks with a modern fashion edge. The product range of apparel, accessories, and cowboy boots reflect Lambert’s personality and style while remaining true to her authentic, sexy, and fearless spirit.
Idyllwind will be introduced this holiday in select Boot Barn stores in California, Texas, Tennessee, Nevada, Florida, Minnesota, South Dakota, Colorado, and Arizona. The full Idyllwind Fueled by Miranda Lambert launch will occur in Fall 2018.
“The Boot Barn Team is excited to partner with Miranda Lambert on her exclusive Idyllwind brand. We view Miranda as the number one female country music star in the world and feel that her brand, coupled with her personal authenticity, are a natural fit with Boot Barn and our customer base,” said Mike Love, Senior Vice President of Marketing. “These limited trunk shows allow us to share the incredible styles of Idyllwind and serve as a precursor to the full launch coming in 2018.”
For additional details on the Miranda Lambert Idyllwind Trunk Shows, please visit Iydllwind.com.